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Yes; it's a corset not an accordion! Many women tell me I don't need Spirella because I'm so slim.

The modelling garment front and rear from November 1962 left.

This tends to mean that a conventional panty-girdle that is large enough to accommodate one's posterior, will have legs far too wide.

Below, I have tried to describe the art and skill of the corsetiere, which applies to all companies and all saleswomen.

Spirella, and the other corset houses performed sterling work correcting poor posture and relieving that aching back, however, there is no little salesmanship here.

I think it is quite unfair that the long-suffering Joan Sims was always portrayed as a frumpy figure.

Sales Technique But let's look back to the hey-days of the 1960's, when the corsetiere, trim, smart, knowledgeable and carrying her suitcase of samples, would ring the bell, saying "Good Morning Madam, I'm from Spirella and was given your name by a mutual acquaintance.

In the days when an overseas posting meant a long sea voyage and probably three or five years on, six months off, the women of the empire needed to plan carefully in advance how many corsets and brassieres they would need.

White looks extremely elegant, however, it marks so easily a corsetiere's work was quite manual that most chose brown or black.

In those days, and unlike any other marketing venture, all local phone directories carried a list of local Spirella corsetieres.

The travelling saleslady was born out of the emancipation of women in the 1920's followed by the Great Depression of the 1930's.